I have to agree with Astro on Project Enoch.
While I admit, the name "Project Enoch" is kind of catchy, the story behind it holds absolutely no truth.
As Astro has already asked— If the world is going to end, what's the sense of selling things to people and gaining money? It's pure bogus websites such as Project Enoch that is keeping this 2012 farce stirred up and getting money from it.
On the note of the History Channel—
History Channel is just like every other TV station, they want the best ratings so they go where the masses are and they make an impact. In the last three days I've seen two episodes claiming to prove 2012 and one episode claiming to disprove 2012 even though the people were mainly agreeing with the others and then pointing to book sells and survival kits.
If we really need survival kits, why sell them? What good is money going to be if 2012 will be the end?