My opinion is that it's just something else that the doomsayers cling to.
Predictions and prophecies are kind of like stories, or songs, a well-written song or story can relate to anything that's currently occurring, or even relate to everything that is happening or has happened in the present and in the past.
If this is the best that the doomsayers can do, a few photo-shopped images (the woman biting the planet, yeah, that was originally an apple) and some music to go with the Hopi origin, then I really pity their attempts to cling onto something.