Oh, my beautiful country..
I'm not ashamed for being mexican, but I'm ashamed that the country's government tries to get advantage of everything. Just look and see: http://mx.noticias.yahoo.com/blogs/blognoticias/viajan-a-zonas-mayas-por-profec%C3%ADa-del-fin-del-mundo.html
It is in spanish, but with Google Traductor or any other service you might get the general idea.
In case you don't want to read, the topic idea is that the Yucatan's government is selling tickets to experience the "end of the world" in the place where the mayan culture lived. It is also trying to increase the turism on what is called the "Ruta Maya" (Mayan Route)